White papers are an invaluable tool to include in your content marketing strategy. I write them for clients as lead-generation tools and for cross-promoting content.
According to Curata,
- White papers are in the top 10 list of tactics used by B2B content marketers.
- More than 75 percent of buyers surveyed used white papers in the past 12 months to research B2B purchasing decisions.
A well-crafted white paper is built on a problem/solution framework and will touch at least one significant pain point in your clients.
White Paper in Action
Let’s say you’re the marketing director for a cloud-based data warehousing company. The company also offers software-as-a-service analytics. You could offer to prospects a cutting-edge white paper on how the cloud/artificial intelligence interface is the Next.Big.Thing in cloud-based solutions.
Predictive analytics—a way of processing data to forecast trends—is an up-and-coming solution for service businesses and retailers, among others. Your white paper could educate prospects about how much value AI could add to their analytics, with specific examples pulled from your own experiences.
And, of course, you would note in the white paper that your company offers a SaaS that could help clients virtually predict customer/client behavior.
How Phoebe King Copywriting Pro Can Help
White papers are at the core of my email marketing package. Starting from a landing page, the white paper is used to generate contact information for warm leads because providing useful information to your prospects will help you build your email list and send subscribers down the sales funnel.
Contact me for more information and let’s get your website working hard for you.
Contact Phoebe King Copywriting ProSchaumburg, IL USA