How to Grow Your Client Base – One Conversation at a Time
This is the first in a series of blog posts about how a variety of IT companies – from database management to support services – approach sales and marketing. “We …
Emails Are Still Most Effective B2B Marketing Tool
Even with the advances in communications technology, email marketing is still considered the workhorse of online marketing. In fact, a major EU study reported that “email delivers three times as …
Why Copywriting Is Like a Game Show
I love game shows. Ever since I was a little kid watching “The Price Is Right” with my grandma on her old black-and-white TV: Bob Barker would enter the stage …